city marketing

Interview with Gert Staal

My understanding of social design
Perhaps I can only answer the question of what oak trees mean to me if I have first gained an inkling of what significance I attach to the general category of trees. In fact, at first the refinement ‘oak tree’ was meaningless. It played no role in how I perceived or appreciated a tree. The fact that at a certain moment it became interesting to look for acorns led automatically to the need to distinguish oaks from other trees and to get to know their external characteristics. That made the search for acorns easier.... more

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